Multinewmedia

Episode 81: Using Existing Tools

September 4, 2017

Chris Ayers and Chase Raz extol the virtues of not just using third party tooling, but also deploying content and services through third party platforms. These tools are sometimes snubbed because of age-old branding instincts that encourage everything to be custom and proprietary or at least white label. Chris explains why this old methodology is broken, and how it slows progress and diverts focus away from the real business objectives that deserve more attention.